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Mailchimp

Mailchimp

The world's #1 email marketing platform with AI-powered content and automation

$13/mo Essentials ✓ Strong Consensus Visit Website ↗

Score Breakdown

8.2
8.7
8.7
Email Automation 8.6
8.3 8.8 8.8
Personalization 8.4
8.1 8.5 8.6
Deliverability 8.8
8.6 9.0 8.9
Template Design 8.9
8.8 8.9 9.0
Analytics Depth 8.5
8.2 8.5 8.7
List Management 8.5
8.3 8.7 8.5

Judge Opinions

Claude Opus 8.2

"Mailchimp under Intuit ownership has evolved into a polished, enterprise-leaning platform with Intuit Assist AI providing genuinely useful content generation, predictive segmentation, and send-time optimization — but this maturation has come at the cost of the accessible pricing that originally built its dominance. The free plan capped at 250 contacts is functionally a demo, and audience-based pricing escalates rapidly past 2,500 contacts, making it significantly more expensive than its original value proposition suggested."

+ Intuit Assist AI generates contextually relevant email content, subject lines, and campaign designs with above-average quality
+ Template library and drag-and-drop editor remain industry-leading for visual email design with mobile-responsive layouts
+ Predictive segmentation identifies high-value customer cohorts using purchase probability and lifetime value modeling
+ 300+ integrations spanning e-commerce, CRM, social media, and analytics tools provide broad ecosystem connectivity
+ Customer Journey Builder offers visual multi-step automation with branching paths and conditional triggers
- Free plan capped at 250 contacts and 500 monthly sends is effectively a trial rather than a usable free tier
- Audience-based pricing escalates rapidly — 10,000 contacts on Standard costs $110/mo, significantly more than alternatives
- Automation workflows lack the conditional complexity and event-driven sophistication of dedicated automation platforms
- Intuit's acquisition has introduced more aggressive upselling and feature gating that fragments the user experience
GPT-5.2 8.7

"Mailchimp is a polished email marketing platform with a smooth editor, helpful templates, and solid deliverability. It’s easy to launch campaigns quickly, but pricing and plan limits can become frustrating as you scale."

+ Polished editor and templates for fast campaign creation
+ AI Creative Assistant generates on-brand email designs
+ Send-time optimization suggests when to reach each subscriber
+ Excellent onboarding experience for email marketing beginners
- Premium pricing for what was once a budget-friendly platform
- Automation builder can feel limiting for complex lifecycle programs
- Audience limits and add-ons can push you into higher tiers quickly
Gemini 3 8.7

"Mailchimp's integration into the Intuit ecosystem is fully realized in 2026, making it a strong data-driven choice for e-commerce. AI content tools are helpful, but the aggressive contact-based pricing models punish list growth compared to competitors."

+ Excellent drag-and-drop design tools and template library
+ Deep integration with QuickBooks and e-commerce data
+ SMS and email orchestration is becoming more seamless
+ Strong predictive analytics for customer lifetime value
- Pricing model gets very expensive as your list grows
- Free plan has been significantly stripped of useful features
- Automation logic is customizable but rigid compared to ActiveCampaign

/// RECOMMENDED_USE_CASE

"Small to mid-size businesses wanting a reliable, all-in-one email marketing platform with AI features"

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