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Looka

Looka

AI-powered brand identity platform for logos, brand kits, and visual assets

$20 one-time (basic logo) ✓ Strong Consensus Visit Website ↗

Score Breakdown

7.5
7.8
7.8
Design Quality 7.6
7.0 7.9 7.9
Template Variety 8.3
8.5 8.2 8.2
Ai Capability 7.9
7.6 8.1 8.0
Collaboration 6.9
6.8 7.0 6.9
Ease Of Use 9.1
8.9 9.2 9.1
Pricing Value 8.0
7.0 8.4 8.5

Judge Opinions

Claude Opus 7.5

"Looka's evolution into a 'Brand Architect' platform with motion-ready logos and expanded brand kit offerings demonstrates ambition beyond simple logo generation, but the core output still reads as AI-generated to experienced designers. The one-time pricing model provides clarity, though premium tiers at $65-$129 push into territory where freelance designer quotes become competitive."

+ Complete brand identity package including logos, business cards, social media kits, and brand guidelines in one platform
+ Motion-ready logo formats for 2026 address growing demand for animated brand assets
+ AI preference learning generates increasingly relevant designs through the iterative selection process
+ One-time pricing model at entry level ($20 basic logo) provides clear, predictable costs
+ Extremely guided process makes brand identity creation accessible to non-designers and entrepreneurs
- Logo designs have a recognizable AI-generated quality that experienced designers and brand-savvy audiences notice
- Premium logo kit at $65 and Brand Kit subscriptions at $96-$129/yr approach freelance designer pricing territory
- Limited creative control beyond selecting preferences means truly unique brand identities are difficult to achieve
- Collaboration features are virtually nonexistent, making it a solo workflow tool
GPT-5.2 7.8

"Looka democratizes brand design by offering a complete branding solution at a fraction of traditional costs. The AI-generated logos and brand kits are surprisingly polished for the price point."

+ Best value for a complete brand identity package
+ Intuitive style quiz guides the AI to match preferences
+ Hundreds of customization options after initial generation
+ Brand kit includes everything needed for a new business
- Experienced designers may find the output too formulaic
- Revisions after purchase are limited
- Some exports and assets are locked behind higher-priced packages
Gemini 3 7.8

"Looka (2026) has successfully transitioned from a logo generator to a comprehensive 'Agency-in-a-Box' for small businesses. The new Kinetic Brand assets and AI-driven website builder make it a compelling one-stop shop for launching a cohesive visual identity."

+ Complete brand identity generation including motion/kinetic assets
+ One-time purchase option for high-res logos remains a great value
+ Generated 'Brand Bible' provides professional-grade guidelines
+ Seamless integration from logo to social assets and website
- Designs are polished but still rely on recognizable templates
- Lack of vector editing tools limits manual customization
- Subscription needed for the full brand kit usage

/// RECOMMENDED_USE_CASE

"Designers and entrepreneurs who need fast, affordable brand identity packages"

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