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Klaviyo

Klaviyo

AI-first B2C CRM for e-commerce email, SMS, and personalized marketing automation

$20/mo Email ✓ Strong Consensus Visit Website ↗

Score Breakdown

8.7
9.1
9.1
Email Automation 9.3
9.1 9.3 9.4
Personalization 9.4
9.3 9.5 9.5
Deliverability 8.8
8.6 8.9 8.9
Template Design 8.5
8.2 8.6 8.7
Analytics Depth 9.2
9.1 9.1 9.3
List Management 9.0
8.8 9.0 9.1

Judge Opinions

Claude Opus 8.7

"Klaviyo is the definitive email and SMS marketing platform for e-commerce, with predictive analytics that forecast customer lifetime value, churn probability, and next purchase timing with actionable precision — its behavioral segmentation depth and revenue attribution are unmatched for DTC brands. However, pricing scales aggressively past 1,000 active profiles with automatic plan upgrades, the platform's value diminishes substantially outside e-commerce contexts, and the template editor lacks the design polish of general-purpose email platforms."

+ Predictive analytics engine accurately forecasts customer lifetime value, churn risk, and expected next order date for actionable segmentation
+ Deep native Shopify, WooCommerce, and BigCommerce integrations sync real-time purchase, browse, and cart data for behavioral targeting
+ Revenue attribution directly ties email and SMS campaigns to sales with per-flow and per-campaign ROI tracking
+ Multi-channel orchestration across email, SMS, and push notifications with unified customer profiles and cross-channel sequencing
+ Pre-built flow templates for abandoned cart, browse abandonment, winback, and post-purchase sequences accelerate time-to-value
- Pricing scales steeply past 1,000 active profiles — 10,000 profiles costs $150/mo for email alone, with SMS adding significant cost
- Platform is purpose-built for e-commerce and delivers diminished value for B2B, SaaS, or service-based marketing use cases
- Template editor is functional but visually limited compared to dedicated design-focused platforms, restricting brand expression
- Free tier at 250 active profiles and 500 monthly emails is too restrictive for meaningful evaluation of the platform's capabilities
GPT-5.2 9.1

"Klaviyo is a powerful email and SMS marketing platform built around deep segmentation, event-driven automation, and strong revenue attribution. It’s excellent for commerce workflows, but costs and complexity ramp up as your lists and programs grow."

+ AI-powered product recommendations drive higher average order values
+ Predictive analytics identify at-risk customers before they churn
+ Pre-built e-commerce flows (abandoned cart, browse abandonment, post-purchase) work out of the box
+ Revenue attribution shows exactly how much each email earns
- Cost increases significantly at 5,000+ contacts
- Setup and data modeling can be complex for smaller teams
- Less compelling if you don't need commerce-specific automation
Gemini 3 9.1

"Klaviyo is the undisputed CDP for e-commerce in 2026. Its shift to 'Active Profile' pricing stings for large lists, but the ROI from its predictive AI and SMS synergy often justifies the cost for serious D2C brands."

+ Predictive AI analytics for churn and LTV are exceptionally accurate
+ Unified Email and SMS orchestration is best-in-class
+ Deepest integration with Shopify and custom e-commerce stacks
+ Advanced segmentation based on real-time behavioral data
- Active Profile pricing model can be very expensive at scale
- Platform complexity requires a dedicated specialist to fully leverage
- Support channels are limited (no 24/7 phone support)

/// RECOMMENDED_USE_CASE

"E-commerce brands and DTC marketers who need AI-powered personalization and predictive analytics for email and SMS"

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