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Ahrefs

Ahrefs

Comprehensive SEO platform with AI-powered content optimization and backlink analysis

$29/mo Starter ✓ Strong Consensus Visit Website ↗

Score Breakdown

9.1
9.2
9.3
Seo Accuracy 9.6
9.5 9.5 9.7
Keyword Research 9.5
9.4 9.6 9.6
Content Scoring 8.5
8.2 8.7 8.5
Competitor Analysis 9.4
9.4 9.4 9.5
Serps Tracking 9.3
9.2 9.2 9.4
Actionable Insights 9.0
8.9 9.0 9.0

Judge Opinions

Claude Opus 9.1

"Ahrefs maintains the most comprehensive and frequently updated backlink index in the industry, and its keyword research database covering 28.7 billion keywords across 217 locations rivals the best available. The Lite plan starting at $129/mo provides genuine value, though the absence of a free trial and credit-based usage limits on higher tiers restrict heavy research workflows for agencies and enterprise users."

+ Backlink index is the largest and most frequently crawled in the industry, providing the most reliable link data available
+ Keywords Explorer covers 28.7 billion keywords across 217 locations with highly accurate difficulty and traffic estimates
+ Brand Radar uniquely tracks brand mentions and visibility across AI search engines like ChatGPT and Perplexity
+ Site Explorer delivers deep competitive analysis including organic traffic estimates, top pages, and content gap identification
+ Free Webmaster Tools tier provides genuine value with site audit and basic backlink data at no cost
- No free trial means committing to $129/mo Lite plan minimum without full feature evaluation, which is a significant barrier
- Credit-based usage limits on Standard ($249/mo) and Advanced ($449/mo) plans can restrict heavy research workflows
- AI Content Grader and Content Helper are functional but less refined than dedicated content optimization platforms
- Interface requires meaningful SEO knowledge to interpret data effectively — not beginner-friendly for marketing generalists
GPT-5.2 9.2

"Ahrefs is a robust SEO suite known for strong link intelligence, keyword research, and content discovery. It’s especially valuable when you need dependable data and fast ways to turn it into concrete next steps."

+ Excellent backlink analysis and link research workflows
+ Keyword research features are deep and easy to navigate
+ Content discovery tools help uncover topics and pages worth targeting
+ Free webmaster tools provide genuine value for beginners
- Starter plan has significant feature limitations
- Some data and reports can take time to learn if you're new to SEO suites
- Pricing can feel steep if you only need one or two features
Gemini 3 9.3

"Ahrefs remains the engineer's choice for SEO data in 2026. Its data integrity is unmatched, and the new 'AI Overview Tracking' proves they are successfully adapting their massive crawling infrastructure to the age of Answer Engines."

+ Unrivaled backlink and keyword data quality
+ New 'AI Overview Tracking' provides critical visibility metrics
+ Web Explorer allows for complex, custom queries of the live web
+ Clean, no-nonsense UI that respects the power user
- Credit system usage limits can be frustrating for heavy users
- No native AI generative writing (by design), requiring external tools
- Enterprise plans are significantly more expensive than competitors

/// RECOMMENDED_USE_CASE

"SEO professionals and marketing teams needing comprehensive keyword research, backlink analysis, and AI search visibility tracking"

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