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ActiveCampaign

ActiveCampaign

AI-powered email marketing and marketing automation platform for growing businesses

$29/mo starter ~ Moderate Agreement Visit Website ↗

Score Breakdown

8.5
8.9
9.2
Automation Power 9.5
9.2 9.4 9.9
Email Deliverability 9.2
8.9 9.1 9.5
Funnel Builder 8.8
8.3 8.7 9.3
Segmentation 9.3
9.0 9.2 9.8
Analytics Insights 8.6
8.2 8.6 9.1
Integration Options 9.1
8.7 8.9 9.6

Judge Opinions

Claude Opus 8.5

"ActiveCampaign remains the most technically capable email automation platform available, with a visual workflow builder that supports genuinely sophisticated conditional branching, lead scoring, and multi-channel orchestration — but this power comes with a learning curve that punishes teams without dedicated marketing operations expertise. The 3.0/5 Trustpilot rating reflects real friction around aggressive contact-tier pricing that can reach $1,169/mo at scale, and the gating of generative AI behind the $49/mo Plus plan limits entry-level value."

+ Visual automation builder is genuinely best-in-class with conditional branching, wait conditions, goal tracking, and split-path logic
+ Active Intelligence AI optimizes send times per contact, predicts engagement likelihood, and automates lead scoring with measurable lift
+ Email deliverability consistently exceeds 93% across Gmail, Outlook, and Yahoo with proactive reputation management
+ 900+ native integrations with deep bidirectional data syncing across CRM, e-commerce, and productivity platforms
+ Segmentation engine supports unlimited custom fields, behavioral triggers, site tracking, and event-driven audience building
- Contact-based pricing scales aggressively — 25,000 contacts on Professional costs $479/mo, reaching $1,169/mo at 50,000 on Enterprise
- 3.0/5 Trustpilot rating from 1,100+ reviews signals genuine user dissatisfaction around billing practices and support response times
- Generative AI content tools and revenue attribution reporting require Plus ($49/mo) or higher, weakening Starter tier value
- Steep learning curve requires meaningful time investment to unlock the platform's automation depth, making it impractical for small teams
GPT-5.2 8.9

"ActiveCampaign is built for automation-first email marketing, with powerful workflows, segmentation, and a built-in CRM. It’s especially good when you want personalized journeys triggered by behavior, but it takes time to set up cleanly and costs can rise as your list grows."

+ Very powerful email automation builder for multi-step journeys
+ AI-assisted send-time features help optimize timing
+ Built-in CRM keeps sales and marketing aligned
+ Excellent segmentation for personalized customer journeys
- Not beginner-friendly — requires time to master
- Cost increases significantly as your list grows
- Reporting could be more intuitive
Gemini 3 9.2

"ActiveCampaign in 2026 remains the 'smarter' choice for automation. Its predictive AI features for sending times and content optimization are subtle but powerful, keeping it ahead of the pack for complex, logic-heavy customer journeys."

+ Unrivaled automation 'recipes' and logic capabilities
+ Predictive sending AI consistently improves engagement rates
+ Seamless CRM and sales automation handoffs
+ Extremely granular segmentation options
- Steep learning curve for new users
- Interface density can be overwhelming
- Pricing is premium and strictly contact-based

/// RECOMMENDED_USE_CASE

"Growing businesses that need advanced email automation, AI-optimized campaigns, and deep customer segmentation"

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